About the Project —

In 2023, we saw the world change with the democratization of AI technology. Our everyday lives and ecommerce will never be the same. To help people better understand this changing landscape, Accelerate brought together some of the brightest minds in ecommerce to share industry secrets, inspiration, and advice to those in the industry who are grappling with these evolutions. Accelerate is the perfect place to bring your fresh ideas, connect with industry leaders, and transform those ideas into real-world ecommerce technology that changes the world.

Results —

Event Brand Identity & System Scale: Along with my team, we established a visual identity and multi-channel design architecture for Accelerate, building a cohesive brand system across digital, physical environmental graphics, signage, and collateral that elevated overall brand perception and supported scale for 3,000+ attendees at the Salt Palace.

  1. Stage & Motion Design Production: Led creative execution for large-format stage visuals, high-impact motion graphics, and presentation assets, ensuring high visual engagement during major keynote addresses and product announcements to maintain high audience retention across all mainstage sessions.

  2. Digital & Campaign Performance: Designed high-converting landing pages, paid media assets, and event marketing collateral that drove a 30%+ increase in year-over-year registration conversions and maximized event application adoption.

  3. Asset Distribution & Team Efficiency: Built centralized templates and structured digital asset management workflows across event teams, streamlining cross-functional handoffs, eliminating brand inconsistencies, and reducing creative production turnaround time by roughly 25%.

 
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“The quality of people at this event are A-list!”
— Event Attendee
 

1800+

ATTENDEES

20+

SPONSORS

40+

SPEAKERS

 
 

Credits

Creative Direction by Justin Woods
Art Direction By Chase Estes
Identity Design by Mike Fox, Matthew Narca, Kevin Santos, Chase Estes, and Justin Woods
Transformation Concept by Matthew Narca
Additional Design by Mike Fox, Justin Woods, Matt Narca, and Kevin Santos
3D Rendered Animations by Aaron Sorenson
Animations by John Preece
Pattern Booth Designed by Cole Butterfield
Photography by Scott Davis, Casey Hyer, Matt Butler, Erica Morgan and Dan Richards
Website Design By Kevin Gent and Chase Estes
Accelerate Bumper Animation Direction by Mike Fox
Hype/Opener Video by The Pattern Studio Team