About the Project —

Prodigy is a forward-thinking promotional apparel company based in Lindon, Utah. Drawing inspiration from a rich history of design experimentation, they set out to evolve their brand—honoring their past while positioning themselves for the future. Early conversations revealed the need for a streamlined identity that could stand confidently alongside both boutique labels and large corporations, while still preserving their distinct black sheep spirit.

Results —

  1. Public-Readiness & Brand Governance: Matured and unified the brand system to support expansion into new markets and strategic enterprise partnerships. Consulted on securing intellectual property rights, safeguarding brand equity as market presence scaled.

  2. Brand Identity & Voice Architecture: Instrumental in establishing comprehensive visual guidelines, core messaging frameworks, and tone of voice, ensuring cohesive, high-impact storytelling across touchpoints.

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Credits

Identity Design by Chase Estes
Illustrations by Chase Estes
Mural Art by Chase Estes
Photography of Travis Denny
Additional Direction by Jared Harlow