About the Project —

Prodigy is a forward-thinking promotional apparel company based in Lindon, Utah. Drawing inspiration from a rich history of design experimentation, they set out to evolve their brand—honoring their past while positioning themselves for the future. Early conversations revealed the need for a streamlined identity that could stand confidently alongside both boutique labels and large corporations, while still preserving their distinct black sheep spirit.

The brand will be rolling out slowly throughout 2025.

Credits

Identity Design by Chase Estes
Mural Art by Chase Estes
Additional Direction by Jared Harlow