About the Project —
Intention Forge is a human-first, transformation-focused career coaching brand designed for individuals navigating change and uncertainty. Rather than offering transactional services like resumes or job boards, it positions itself as a hands-on guide for reshaping careers with clarity, confidence, and intention.
The brand metaphor of “forging” represents strength, craft, and transformation — echoing blacksmithing — where the client is the metal, and the coaching process is the forge. It evokes both resilience and reinvention, emphasizing progress over perfection.
Credits
Art Direction (Identity, Animation, Design and Brand Architecture by Chase Estes.
Additional Direction by Darren Eggett