About the Project —

Intention Forge is a human-first, transformation-focused career coaching brand designed for individuals navigating change and uncertainty. Rather than offering transactional services like resumes or job boards, it positions itself as a hands-on guide for reshaping careers with clarity, confidence, and intention.

The brand metaphor of “forging” represents strength, craft, and transformation — echoing blacksmithing — where the client is the metal, and the coaching process is the forge. It evokes both resilience and reinvention, emphasizing progress over perfection.