About the Project —
Pattern rebranded from iServe in 2018, launching an initial brand identity. Joining the team later that year, I collaborated with a small design group to elevate the brand—refining core elements like color, illustration system, brand structure, and messaging. Together, we expanded Pattern’s voice and personality.
Results —
Public-Readiness & Governance: Matured and unified the brand system to support Pattern’s strategic growth trajectory, laying the visual and structural groundwork required for a public-market organization.
Team Building & Creative Operations: Recruited, structured, and led an agile in-house creative team, integral in developing an end-to-end design process that streamlined cross-functional collaboration and accelerated deliverable velocity.
Brand Identity & Voice Architecture: Co-authored the foundational visual guidelines, messaging frameworks, and tone of voice, ensuring cohesive story-telling across global digital and physical touchpoints.
Industry Leadership: A brand that earned widespread regional recognition, culminating in award winning work in the Silicon Slopes.
Credits
Creative Direction by Justin Woods
Additional Art Direction by Chase Estes
Original Pattern Logo by Josh Mendenhall
Identity Design by Chase Estes, Justin Woods and Mike Fox
Illustration by Chase Estes
Additional Design by Justin Woods and Mike Fox
3D Rendering by Kevin Gent
Photography by Casey Hyer, Scott Davis and JMills
Animation by Gelo Tinbang
Web Design by Webstacks, Justin Woods and Chase Estes
Video by JMills (www.jmillsent.com)
Project Managed by Schyeler Rich