About the Project —
Viterra was the product of a total rebrand aimed at refreshing the long-out-of-date G&H International. The company had operated under their previous name that was inherited during a merger many years prior and was no longer relevant. It was time to push the visual identity and the brand as whole forward. Through a long process of discovery with the stakeholders, a new name emerged that help define the future vision of the company.
Credits
Art Direction and Design by Chase Estes
Additional Direction by Kevin Barr