About the Project —

Pinkston is a public relations firm located in the Washington, DC area. At its core, they help clients across all industries find their voice, fine-tune their messages, and share their clients story with the world. Pinkston’s philosophy is “the story is the starting point for everything we do.” Naturally, we worked to find a simple way to represent that. In the English language, the period is the first indicator that something has been said or a story has been told. We arrived at the red Pinkston dot, which helps them wear that idea on their sleeve.

Credits

Creative Direction by Kevin Barr
Art Direction by Chase Estes
Logo Concept by Elisha Brodsky and Execution by Chase Estes
Photography by Elisha Brodsky
Mural by Chase Estes