About the Project —
Ascetia is a natural, lab-tested, clinically proven nutraceutical spray that has a wide variety of uses for pain relief and immune system boosts. The project was a hefty challenge due to the main ingredient being drawn from… goat testicles. This began the process of building a strategy to de-stigmatize such a completely healthy but controversial ingredient. The process began with creating a vibrant palette that would remove the unknown and create a vibrant accessible brand that would appeal to both a young and older demographic.
Credits
Identity and Logo Design by Chase Estes
Illustration by Chase Estes
Additional Direction by Sam Cannon