About the Project —

Prodigy is a forward-thinking promotional apparel company located in Lindon, Utah. Starting with their rich history of design experimentation as the inspiration, they we’re motivated to take the next step to move their brand forward while respecting the past. The initial conversations led to the need for a streamlined identity that would help them feel comfortable against both boutique brands and large corporations but still keep their black sheep identity.

Credits

Identity Design by Chase Estes
Additional Direction by Jared Harlow